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Airport | English | PDF | 662 KB | 313 pages

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In The Evening News, Hailey serves up a kidnapping of international scope that eventually involves everyone from terrorists to media stars, graduate students, undertakers, CEOs, diplomats, rogue pilots, and a defrocked doctor, all told against the putatively glamorous backdrop of network television news.


When star anchorman Crawford Sloane's wife, son, and father are kidnapped, the news president of the CBA television network tells Sloane he believes that ''we ourselves — an experienced nees organization accustomed to investigative reporting — have a better than average chance to discover where your family has been taken.'' If not with similar logic, most of the dialogue in this book crackles with the same intensity. What the average chance of finding Sloane's family is, or for whom, remains moot.


To captain the network task force that will go a-searching for his family, Sloane chooses his colleague, former competitor, and wife's first lover (when she was a spunky American virgin in Vietnam), the battle-seasoned correspondent Harry Partridge. Partridge, a man of sensibilities but control, cries once every 10 years or so. When he does, it is copiously.


Quarterbacking for the other side is Miguel, a murderous terrorist-for-hire, who is playing at the moment for Peru's Maoist revolutionaries, Sendero Luminoso (the Shining Path). Funding has been provided by the de facto investment bankers of contemporary South America, Colombia's Medellin cartel.


The chief marvel of this book is that Hailey often manages to convince the reader that what's going on is plausible. He does this by piling detail upon detail: about news desks, money tracking, fake license plates, and much else. As a diligent journeyman, Hailey also manages to infuse suspense into the book's lumbering structure, giving it occasional surprises and a nasty shocker in the final 100 pages. Yet always there is a sense of distance from characters and material, as if the former were carpentered together only to serve a dramatic treatment of the lltter, and the latter culled from the pages of Time and Newsweek, by column inches.


The Evening News Ebook by - Arthur Hailey

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The Evening News | English | PDF | 791 KB | 371 pages

Review:
This highly-esteemed and widely adopted classic has long been considered the most student accessible text for the management courses in marketing. The eleventh edition, expanded yet streamlined, builds on the fundamental strengths of the past editions while highlighting recent trends and developments in marketing. The text is woven around an emphasis on four key themes: -- Customer Relationship Management -- Brand Building -- Internet/Technology Revolution -- Marketing Around the Globe It explores how the traditional theories and practices of marketing management are responding to emerging technological and market realities. Written with a multidisciplinary perspective, this balanced, comprehensive coverage also addresses the needs of practicing managers to understand the strategic, tactical and administrative aspects of marketing against the new challenges and opportunities in the marketplace. Supplemented by diverse examples, illustrations, case studies, and stimulating exercises, the text brings the essentials of the subject into sharp focus, enhancing student confidence in identifying and resolving problems. New to this Edition and Special Features:- -- An entirely NEW Chapter 2 focuses on the impact of the Internet on marketing and consumers. -- Numerous examples of online companies and marketing illustrate how technology is changing business theory and practice. -- Chapters 19 and 21 dealing with marketing's communication function merged into a single NEW Chapter 20. -- NEW ideas and emerging trends in marketing explored in greater detail. -- NEW published research findings added to every topic. -- Over 100 NEW examples and minicases of good and bad company marketing practices added to supplement/replace older examples. -- The application section includes several NEW types of challenging practical exercises. -- Updated marketing memo and marketing insight boxes in addition to completely NEW Marketing for the New Economy boxes. -- NEW Marketing Debate and Online Marketing Today questions added to end-of-chapter exercises. -- Companion Website :

Download Marketing Management by Philip Kotler

PDF | English | 4.3 MB

The book is a collection of Drucker's writings that span his sixty years of managerial reflections. It seemed like an MBA in a nutshell.
However the book sometimes was a bit too theoretical.

My favorite excerpt:
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant. This is what organization is all about, and it is the reason that management is the critical, determining factor. These days, practically all of us work for a managed institution, large or small, business or nonbusiness. We depend on management for our livelihoods. And our ability to contribute to society also depends as much on the management of the organization for which we work as it does on our own skills, dedication, and effort.

Click Here to Download The Essential Drucker {ebook, pdf, 1.5 MB}

Overload (1979) is a novel by Arthur Hailey, concerning the electricity production industry in California and the activities of the employees and others involved with Golden State Power and Light, a fictional California public service company. The novel is described from the point of view of vice-president of Golden State Power and Light, Mr. Nimrod Goldman, often mentioned as Nim.

Overload Ebook by- Arthur Hailey_{pdf, 2.1 MB}
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